HI, I’M KELSEY GONZALES!

I’m really good at:

  • Turning complexity into clarity through strategic, human-centered design.

  • Building scalable, inclusive global design systems.

  • Driving measurable impact across portfolios with precision and focus.

  • Identifying unmet needs and exploring bold ideas collaboratively.

  • Balancing thoughtful user experiences with tangible business outcomes.

  • Leading cross-functional collaboration with influence and transparency.

I’m passionate about:

  • Creating human-centered solutions that make a meaningful impact.

  • Exploring bold ideas and driving innovation.

  • Fostering diversity and inclusion through design thinking.

  • Collaborating across teams to solve complex challenges.

  • Promoting clarity, alignment, and shared understanding in every project.

Beyond my role as a product design leader, I’m committed to fostering inclusive, accessible design, mentoring DESIGNERS, and building community.

I’m driven by the challenge of crafting large-scale, inclusive product experiences that empower users, while also designing creative websites and visual identities for small businesses. I love bringing ideas to life through bold, vibrant illustrations and custom stationery with a colorful, simplistic, and fun style that reflects my love for creative expression.

I find inspiration everywhere—books, art, food, travel—but mostly, I’m inspired by people like YOU. Your stories, creativity, and unique perspectives fuel my work.

Pssst... wanna see my illustrations? 👉 Shop here.

Notes from Cool People I've Worked With 😎

  • Kelsey is the Swiss army knife of user experience design. She is on my short list of people I look for when I’m building a team. She is comfortable with ambiguity but also strong when it comes to translating an experience vision into production design and working with engineering to deliver it. She brings capacity to the left and the right. I love her ability to zoom out and zoom in, there is no problem too small or too big for her...Her ability to flow between prototyping, testing with user, and iteration is amazing. Throughout the entire process, Kelsey led regular co-creation sessions with our cross-functional team mates...Her hard work, humility, attention to detail, and flexibility is a big asset. She certainly was on the work we did together on the intelligent suites.

    Chris H.
    Design Principal, IBM

  • 
Kelsey is an asset to any team, swiftly building domain expertise in complex areas. Her adept information architecture skills, expertise in UX design, and leadership style rooted in empathy set her apart. What impresses me most is Kelsey's ability to connect a team with the purpose behind their work. Her dependability and commitment shine through, making her an invaluable partner in challenging projects. Beyond her professional achievements, Kelsey's dedication to team & community well-being is evident in her leadership and involvement in mentoring, volunteering, and diversity initiatives. Kelsey's skills, coupled with her care for colleagues and community, make her an absolute catch for any organization.

    Ciera R.
    Experience Design Leader, SAP

  • Kelsey is one of the most adaptive designers I've ever seen. She is often tasked with working on some of the most challenging parts of our product and is able to efficiently work at scale. Her approach is thoughtfully inquisitive and she has mastered the art of engaging multiple cross-functional roles at the perfect time in the product roadmap to ensure timely and quality design delivery. As a person, Kelsey is incredibly kind and a team focused individual. She gets everyone else excited to participate by leading through example and is always willing to step up to learn new skills that enhance our digital experiences.

    Linda S.
    Product Design Lead, IBM

  • During Kelsey's time working with my team on the Supply Chain Intelligence Suite, she played a crucial role in leading our sponsor client user experience reviews and driving key improvements to our platform that significantly contributed to its success. Kelsey's expertise as a storyteller was instrumental in ensuring that our presentations and pitches, both internally and externally, were impactful and effective. Her attention to detail, strong communication skills, and ability to collaborate effectively with cross-functional teams made her an invaluable asset to our team.

    Wiggs C.
    Program Director, Product Management, IBM